Shelton Interactive



Founded in the summer of 2010 by digital marketing strategist and book industry veteran Rusty Shelton, the company has directed digital strategy for some of the world’s largest and most respected brands, including Chicken Soup for the Soul, IBM, Amazon, The Kellogg School of Management and Harvard Health Publications. A full-service digital agency based in Austin, Texas, Shelton Interactive has five key departments – web development, social media, public relations, design and SEO – and each department works hand-in-hand with the others to ensure our clients have a well-rounded, integrated digital strategy.

Prior to founding Shelton Interactive, Rusty spent seven years at a top literary publicity firm and saw a need for a new kind of agency engineered for a new world of marketing – one in which digital and traditional marketing and PR efforts are fully integrated. He felt there was a void in the market for leading brands, businesses, authors and experts who wanted to integrate all of their digital marketing and PR services under one roof, instead of piece-mealing the management and growth of their brand across several different vendors.

The company’s first client was leading neurologist Dr. Richard Senelick, followed by two of the biggest brands in the world, Chicken Soup for the Soul and Harvard Medical School.

The firm is proud to have represented many leading businesses and brands in Austin, Texas and beyond including Chicken Soup for the Soul, Concordia University, Harvard Health Publications, Chick-fil-A, and many more. The firm has also led digital strategy for some of the biggest bestsellers of the past few years, including The One Thing, by Gary Keller and Jay Papasan, The Confidence Code, by Claire Shipman and Katty Kay, Big Data, by Kenneth Cukier and Viktor Mayer-Schonberger, One Thousand Gifts, by Ann Voskamp, Take the Stairs, by Rory Vaden, How The World Sees You, by Sally Hogshead, Eat Move Sleep, by Tom Rath, Winning From Within, by Erica Ariel Fox and many, many others.

What do our clients like most? We get results – from growing Facebook pages from under 3,000 likes to more than 1.2 million, to securing hits in top media outlets like The New York Times, Fast Company, Forbes, and many others. We find creative ways to help our clients who have a meaningful message to convey to the world – something that will impact lives in a positive manner – but need an experienced partner to help them navigate the often time-consuming and confusing world of social media and digital marketing.

From speaking on the future of PR and social media at places like SXSW Interactive and Harvard to creating interactive campaigns that build buzz on an international level, Shelton Interactive is a new kind of agency, focused on working with clients looking for a new kind of agency experience.

Ranked #15 on Austin Business Journal’s 2014 Fast 50 List, which ranks companies in the fast-growing city who are experiencing extreme revenue growth, Shelton Interactive is widely considered one of the top independent agencies in the country.

Are you looking for a new kind of partner – one that focuses on work that matters for results that count? Read on to learn more about our team, our values, our partner and career opportunities with Shelton Interactive.

Our Team

Our Values

Strategic Partner