Shelton Interactive

From iPads to e-readers, the options of how you can devour a great book now stretch far beyond choosing between paper or hardback. With the rapid pace that the book industry is changing now, it can be hard to imagine what it will look like within the next few years. We spoke with some of our clients and asked them what they think the “book of the future” will look like. Here is what they shared:


“The non-fiction book of the future will be even more ‘chunked.’ We want to figure out in a nanosecond if a book will teach us, entertain us and enlighten us — which means the book cover and contents must explode with compelling information nuggets.”

Jim Moorhead is an experienced crisis advisor, partner in a major Washington, D.C. law firm, and the author of The Instant Survivor.  You can follow Jim on Twitter here: @jimmoorhead.

“I think it will have Diane Radford as the author.”

Dr. Diane Radford is a board certified surgeon and has been chosen as one of the “Best Doctors in America” every year since 1996. Follow Diane on Twitter here: @DianeRadfordMD.

“I see two diverging paths.  Because of the continuing move to digital there will of course be less “real” books sold.  Maybe counter intuitively I believe that this provides an opportunity for the book as an ‘art form’ to re-emerge.  With technology making it easier to be more creative in the design, there will be a trend towards publishing expensive, beautiful to hold, visually appealing coffee table style books that  buyers will be attracted to.   I also see a trend towards authors publishing quick, short, vignettes, often going straight to digital, bypassing the publishing world completely.”

Kurt Senske, PhD, is the CEO of Lutheran Social Services of the South (LSSS) and Chair of the Board of Directors of Thrivent Financial for Lutherns, and the author of The CallingExecutive Values: A Christian Approach to Organizational Leadership, and Personal Values: God’s Game Plan For Life. Follow Kurt on Twitter here: @KurtSenske.

“I fear that the books of the future will be exclusively e-books with so much technology embedded that you can no longer simply sit down and read a good story. By the time you go through all of the links and music and videos, you will have forgotten what the book was about.”

Caleb Pirtle is the author of more than 50 books, an esteemed travel journalist and the owner of Gallivant Press and  Venture Galleries.  Follow Venture Galleries on Twitter here: @ventgalleries.

“The book of the future combines the electronic with the paper,
 creating links or opportunities to link with social media, electronic 
versions, and online options for extending the reading experience 
through additional information, primary sources, quizzes, social 
media, and most importantly, interaction.”

Dr. Adam Wolfberg is an obstetrician specializing in maternal-fetal medicine at Tufts Medical Center in Boston, and is an assistant professor of obstetrics and gynecology at Tufts University School of Medicine. His book, Fragile Beginnings, will be released February, 2012. You can follow Dr Wolfberg on Twitter here: @AdamWolfberg.

What do you think the “book of the future” will look like? Are you excited for these changes, or are you going to be a “real book” devotee for life? Let us know what you think!

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