Shelton Interactive joins AMG family to augment PR & digital marketing services
CHARLESTON, S.C. – Advantage Media Group, a leading business book publisher and Authority Marketing specialist, has acquired Austin, Texas-based Shelton Interactive to enhance its PR, content, and digital marketing offerings.
Advantage is The Business Growth Company™ and helps busy professionals grow their businesses and become authorities in their field through book publishing, authority marketing, and speaking platform services.
“This is an exciting day for Advantage Members around the globe as we can now offer more value and be more valuable to them in helping grow their business,” said Adam Witty, founder and Chief Executive Officer of Advantage Media Group.
The Advantage Family includes Members who are renowned as authorities in business, finance, law, medicine, speaking, and consulting around the world. The company currently serves 850 Members in 40 U.S. states and 13 countries, having grown to become one of the largest business book publishers in America in just 10 years. The new Austin office, spearheaded by the former Shelton Interactive team, is the first step in expanding the Advantage footprint to include new capabilities and offices across the country.
Shelton Interactive – a part of the Advantage Family – is an award-winning public relations and digital marketing firm that provides a variety of services to authors, thought leaders, and brands, including web development, social media, public relations, design, and SEO. The firm, established in 2010 by Rusty Shelton, was named to Austin Business Journal’s 2014 Fast 50 list, which recognizes the 50 fastest growing companies in Austin, and has promoted more than 30 New York Times and Wall Street Journal bestsellers since its founding.
When Witty – a publishing and entrepreneurship expert and author of several books, including Lead The Field and 21 Ways to Build Your Business with a Book– first met Shelton at an entrepreneur’s event, it was a true meeting of the minds. After discussing a strategic partnership between their businesses, the pair soon realized an acquisition by Advantage was the best way to combine their expertise to reach their shared goals.
“Our team couldn’t be more excited to become part of the Advantage Family and represent this growing company in Austin, Texas, and beyond,” said Shelton, a digital marketing strategist, publishing industry veteran, and co-author of Mastering the New Media Landscape: Embrace the Micromedia Mindset (Berrett-Koehler Publishers, March 2016). “Culturally, the companies are a great fit. From a service perspective, we have the same commitment to serve thought leaders at the highest level and this acquisition will allow us both to better serve clients.”
About Advantage Media Group
Advantage Media Group is an international publisher of business, self-improvement, and professional development books and online learning. Advantage Media Group’s mission is to help entrepreneurs, business leaders, and professionals share their Stories, Passion and Knowledge to help others Learn & Grow™. A pioneer of author-centric publishing, Advantage provides authors a full range of services and expertise including book writing, book publishing, electronic and digital platforms, distribution, marketing, publicity, and sales to over 25,000 bookstores and retailers around the globe. Advantage is also a leader in online learning, crafting curriculum, courses and online universities for authors and experts, professional associations and corporations. The company was named to the prestigious Inc. 500/5000 list of American’s fastest growing private companies in 2012, 2013 and 2014, and the Best Places to Work in South Carolina list for 2013 and 2014. For more information, visit advantagefamily.com.
About Shelton Interactive
Shelton Interactive serves brands, thought leaders, and books by bringing on-and-offline marketing needs under one roof.
Founded in 2010, by Rusty Shelton, the firm has represented and counseled leading business and brands including Chicken Soup for the Soul, Concordia University, Harvard Health Publications, Russell Stover, and a2 Milk, and set digital strategy for bestselling books like The One Thing by Gary Keller and Jay Papasan, The Confidence Code by Claire Shipman and Katty Kay, Big Data by Kenneth Cukier and Viktor Mayer-Schonberger, One Thousand Gifts by Ann Voskamp, Take the Stairs by Rory Vaden, How The World Sees You by Sally Hogshead, Eat Move Sleep by Tom Rath, and Winning From Within by Erica Ariel Fox, among many others. From speaking on the future of PR and social media at places like SXSW Interactive and Harvard to creating interactive campaigns that build buzz on an international level, Shelton Interactive has lead an industry as a new kind of agency, ranked, two years in a row, by Clutch as a 2016 Top Social Media Marketing Agency. Shelton Interactive was ranked number 15 on Austin Business Journal’s 2014 Fast 50 list, which ranks companies in the fast-growing city who are experiencing extreme revenue growth. Shelton Interactive is widely considered one of the top independent PR and digital marketing agencies in the country.