Shelton Interactive

Rob Basic headshot

Shelton Interactive has had the pleasure of working with many spectacular members over the years and we’re proud to highlight one of the many, Dr. Rob Fazio. Rob is a leading executive advisor, sport psychologist, crisis consultant, keynote speaker and nonprofit leader who helps his clients simplify success in order to move forward quickly.

You may have seen him recently on Fox News discussing his debut book Simple is the New Smart! With over 15 years of working with athletes, executives and driven individuals, we pay close attention when Dr. Fazio has something to say!

In his debut book, Simple is the New Smart: 26 Success Strategies to Build Confidence, Inspire Yourself, and Reach Your Unique Potential (Career Press, February 22, 2016), Fazio maps out success strategies that can be put to use immediately. Written in an engaging, conversational style, Simple is the New Smart offers tools and techniques that will help readers get an edge in both business and in life, and features success strategies Fazio has gathered from more than 15 years of working with top athletes, executives and people driven toward achievement.

As a veteran in executive coaching and organizational development,and the managing partner of OnPoint Advising, Fazio is a disciplined and effective consultant with leaders, top teams and organizations, empowering them to grow while achieving sustainable results. He has helped Fortune 500 companies around the globe implement talent management strategies, succession plans, executive assessments, emotional intelligence plans and more. His straightforward approach, balanced with wisdom and humor, is what his clients find most beneficial and refreshing.


Fazio completed his undergraduate degree in psychology at The Pennsylvania State University and went on to earn a master’s degree in athletic counseling/sport psychology from Springfield College and a Master of Science in counseling psychology and Ph.D. from Virginia Commonwealth University. He completed his predoctoral internship at University of Pennsylvania and is a licensed psychologist.

His work has been featured in leadership articles for Philadelphia Business Journal, American Management Association and the Philadelphia Chamber of Commerce. Fazio has also been a featured expert in national media outlets such as The New York Times, CNN, Fox News Channel and MSNBC.

In addition to advising his clients on how to function at optimal levels, Fazio is very passionate about philanthropic work. He is the founder and president of Hold the Door for Others, a nonprofit organization created in honor of Fazio’s father, Ron Fazio. Following the attacks on Sept. 11, the organization was founded  to inspire everyday heroes and empower individuals to grow through loss and adversity. Fazio and his wife live in Philadelphia, Pa. For more information, please visit

  • It sounds like a great book. I’d love to know one example of the strategies to get a feel for them. Thanks!