At Shelton Interactive, we are passionately committed to education. One of the most exciting things we do is creating platforms for educators to share their knowledge and engage with students. It’s no surprise that when given the chance to work with the distinguished Columbia University, we jumped at the chance. The Ecology, Evolution and Environmental Biology department was desperately in need of an overhaul and we were excited to take on the project.
The main challenge faced during this project was creating a beautiful, image-driven site while making it extremely functional. Since the target audience for the site is comprised of faculty, alumni, prospective students and current students (undergraduates, post-baccalaureate students, M.A. and Ph.D. candidates), it is vitally important the site be easily navigable so any user can find the information and resources they need. Organization and accessibility were key. We also wanted to showcase E3B members’ incredible field imagery and prestigious accolades.
One of the most fundamental needs for a site is that the user can readily find any information they require. To make it as easy as possible, we broke down the categories of current and prospective students further into Undergraduate, Post-Baccalaureate, M.A. and Ph.D. Any student coming to the site can quickly find what they’re looking for, like: program listings, seminar schedules, admissions information and more.
Whether it’s a field trip to the Catskills of New York, studying desertification in the Gobi Desert or climate change research in New Zealand, E3B students and staff travel around the world to collect, analyze and interpret data in the field. While doing extremely important work, they take some incredible pictures during their travels. To really show off some of these beautiful photographs we implemented a rotating hero image on the homepage. These images speak volumes and truly tell the story of E3B. The sheer number and caliber of the images influenced the creation of a News page that features “From the Field”.
We are so proud of the website. Check it out and tell us what you think!